Privacy, cookies and tracking choices for Fire & Plunge.
Fire & PlungePremium buyer's guide

Privacy & cookies

Plain-language tracking choices.

Fire & Plunge uses a lightweight analytics setup so we can see which categories, articles and retailer links people actually open. Optional tracking is only turned on after consent. Essential site functions remain available either way.

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What we collect

Site use data

If you accept analytics, we collect standard website measurement data such as pages viewed, approximate device information, and whether an external retailer link was clicked.

  • Page views and general session behaviour via Google Analytics.
  • Outbound retailer-link clicks so we can see which products attract interest.
  • Information you send us directly by email.
What we do not do We do not run personalised advertising on the site and we do not switch on analytics cookies until you opt in.

How it is used

Why we collect it

  • To understand which categories and articles are genuinely useful to readers.
  • To measure whether retailer links and product placements are working.
  • To answer product, retailer and privacy enquiries sent to us directly.
  • To keep the site reliable, secure and easier to improve over time.

We use this information to run and improve Fire & Plunge, not to build detailed advertising profiles about individual visitors.

Cookies

Essential vs optional

Essential functions keep the site usable. Optional analytics helps us understand what people open and where the site merchandising is working.

  • Essential preferences: used to remember your cookie choice.
  • Optional analytics: activated only after consent.
  • Outbound-click measurement: recorded through analytics only if consent is granted.

Your choices

Control stays with you

You can accept analytics, keep the site on essential-only mode, or reopen your cookie preferences later from the footer.

Read our affiliate disclosure

If you contact us about privacy, include the email address or details that help us find the relevant conversation.

Retention

How long data is kept

We keep analytics data for the period configured in our analytics tools, and direct email correspondence for as long as needed to handle the enquiry or maintain a business record.